Optimum Nutrition
Elevating Brand Excellence
As the Digital Art Director at Optimum Nutrition, creative design, and strategic thinking were at the heart of the role. Responsibilities included branding enhancement, crafting effective email campaigns, designing eye-catching print materials, developing compelling trade show graphics, and ensuring quality packaging design. Throughout the tenure, creativity seamlessly merged with strategic thinking, resulting in memorable visual experiences for Optimum Nutrition’s valued customers.
Launching a High-End Pre-Workout in a Crowded Market
In a saturated fitness industry, ON dared to introduce a high-end pre-workout product that would stand out. The challenge? The market was already flooded with established brands and products. Second, pre-workout supplements were often associated with bodybuilders. The goal was to break free from this stereotype and appeal to a broader audience—those seeking an energy boost for daily workouts. We fostered personal connections with our audience by sharing authentic stories and building a sense of community around our brand. The viral campaign successfully reached a new demographic within the fitness industry. 💪🏼
