NOW FOODS

The NOW Arena

The NOW Arena is the home of the Windy City Bulls and host to many live events, concerts, stand-up comedy, and family events. It is visited by thousands of people per event. The challenge was to bring the NOW story and personality to life through messaging, visuals, and experiences inside the NOW Arena to build awareness and loyalty to NOW products. With my expertise in branding and project management, I was able to successfully update the entire arena from the outside in. I managed the budget, multiple agencies, and a tight deadline to create a new style that engaged consumers directly and deepened their connections with the company. I also used the update as an opportunity to educate consumers about the brand and its products, ultimately inspiring them to take action and become loyal customers.

Role - Creative Direction and Project Managment
Agency - Britten

To connect customers to the arena, we built out informational marketing pieces displayed on video screens throughout the space. This allowed NOW to provide information to customers about the arena, its events, and the NOW brand in a convenient and visually appealing way.