Nuzest

Nuzest launched a new plant-based protein and needed visuals that felt authentic to health-conscious consumers. The creative direction centered on UGC-style photography that placed the product in real-life settings, approachable, relatable, and lifestyle driven. Designed for both eCommerce and social media, the imagery highlighted the protein’s quality and versatility while providing a cohesive content set to support a seamless, impactful launch across digital platforms.